About Apple Macbook

Pricing: Apple starts the MacBook Pro line at $1,299 for a 13-inch model. But reader beware: The unit I tested clocked in at $1,899, with 16 GB of RAM (up from the standard 8 GB) and 1 terabyte of. The MacBook is a brand of Macintosh laptop computers designed and marketed by Apple Inc. That use Apple's macOS operating system. It replaced the PowerBook and iBook brands during the Mac transition to Intel processors, announced in 2005. The current lineup consists of the MacBook Air (2008–present) and the MacBook Pro (2006–present). I like the Apple MacBook line especially MacBook Pro and the MacBook Air with the 13' screens. Both have been great laptops to use for home and business applications. The added features of the. The new Apple MacBook Air 2020 with the M1 processor is available in most online shops and starts at $1249, while the entry-level model with the 7-core GPU starts at $999 ($899 in Apple's.

New

13-inch model

Power to go.

MacBook Pro16-inch model

13.3-inch1

Apple M1 chip
Also available with Intel Core i5 or i7 processor

Up to 16GB2

Up to 2TB2

Up to 20 hours4

Backlit Magic Keyboard, Touch Bar, Touch ID, and Force Touch trackpad

About

Backlit Magic Keyboard, Touch Bar, Touch ID, and Force Touch trackpad

About Apple Macbook

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Apple Inc.
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Steven Levy
Senior editor, Newsweek, New York City. Author of Artificial Life: A Report from the Frontier Where Computers Meet Biology and others.
Alternative Titles: Apple Computer, Inc.

Apple Inc., formerly Apple Computer, Inc., American manufacturer of personal computers, computerperipherals, and computer software. It was the first successful personal computer company and the popularizer of the graphical user interface. Headquarters are located in Cupertino, California.

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About Apple Macbook Pro

Apple Inc. had its genesis in the lifelong dream of Stephen G. Wozniak to build his own computer—a dream that was made suddenly feasible with the arrival in 1975 of the first commercially successful microcomputer, the Altair 8800, which came as a kit and used the recently invented microprocessor chip. Encouraged by his friends at the Homebrew Computer Club, a San Francisco Bay area group centred around the Altair, Wozniak quickly came up with a plan for his own microcomputer. In 1976, when the Hewlett-Packard Company, where Wozniak was an engineering intern, expressed no interest in his design, Wozniak, then 26 years old, together with a former high-school classmate, 21-year-old Steve Jobs, moved production operations to the Jobs family garage—and the Silicon Valley garage start-up company legend was born. Jobs and Wozniak named their company Apple. For working capital, Jobs sold his Volkswagen minibus and Wozniak his programmable calculator. Their first model was simply a working circuit board, but at Jobs’s insistence the 1977 version was a stand-alone machine in a custom-molded plastic case, in contrast to the forbidding steel boxes of other early machines. This Apple II also offered a colour display and other features that made Wozniak’s creation the first microcomputer that appealed to the average person.

Commercial success

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Though he was a brash business novice whose appearance still bore traces of his hippie past, Jobs understood that in order for the company to grow, it would require professional management and substantial funding. He convinced Regis McKenna, a well-known public relations specialist for the semiconductor industry, to represent the company; he also secured an investment from Michael Markkula, a wealthy veteran of the Intel Corporation who became Apple’s largest shareholder and an influential member of Apple’s board of directors. The company became an instant success, particularly after Wozniak invented a disk controller that allowed the addition of a low-cost floppy disk drive that made information storage and retrieval fast and reliable. With room to store and manipulate data, the Apple II became the computer of choice for legions of amateur programmers. Most notably, in 1979 two Bostonians—Dan Bricklin and Bob Frankston—introduced the first personal computer spreadsheet, VisiCalc, creating what would later be known as a “killer app” (application): a software program so useful that it propels hardware sales.

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While VisiCalc opened up the small-business and consumer market for the Apple II, another important early market was primary educational institutions. By a combination of aggressive discounts and donations (and an absence of any early competition), Apple established a commanding presence among educational institutions, contributing to its platform’s dominance of primary-school software well into the 1990s.

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Competition from IBM

Apple’s profits and size grew at a historic rate: by 1980 the company netted over $100 million and had more than 1,000 employees. Its public offering in December was the biggest since 1956, when the Ford Motor Company had gone public. (Indeed, by the end of 1980, Apple’s valuation of nearly $2 billion was greater than Ford’s.) However, Apple would soon face competition from the computer industry’s leading player, International Business Machines Corporation. IBM had waited for the personal computer market to grow before introducing its own line of personal computers, the IBM PC, in 1981. IBM broke with its tradition of using only proprietary hardware components and software and built a machine from readily available components, including the Intel microprocessor, and used DOS (disk operating system) from the Microsoft Corporation. Because other manufacturers could use the same hardware components that IBM used, as well as license DOS from Microsoft, new software developers could count on a wide IBM PC-compatible market for their software. Soon the new system had its own killer app: the Lotus 1-2-3 spreadsheet, which won an instant constituency in the business community—a market that the Apple II had failed to penetrate.

Macintosh and the first affordable GUI

Apple had its own plan to regain leadership: a sophisticated new generation of computers that would be dramatically easier to use. In 1979 Jobs had led a team of engineers to see the innovations created at the Xerox Corporation’s Palo Alto (California) Research Center (PARC). There they were shown the first functional graphical user interface (GUI), featuring on-screen windows, a pointing device known as a mouse, and the use of icons, or pictures, to replace the awkward protocols required by all other computers. Apple immediately incorporated these ideas into two new computers: Lisa, released in 1983, and the lower-cost Macintosh, released in 1984. Jobs himself took over the latter project, insisting that the computer should be not merely great but “insanely great.” The result was a revelation—perfectly in tune with the unconventional, science-fiction-esque television commercial that introduced the Macintosh during the broadcast of the 1984 Super Bowl—a $2,500 computer unlike any that preceded it.

Quick Facts
date
  • 1976 - present
related people
did you know?
  • Co-founder Ronald Wayne sold his 10% stake in Apple for $800.
  • Apple was founded on April Fool's Day in 1976.
  • The Apple logo was designed with a bite so that it wouldn't be mistaken for a cherry from afar.
  • Apple's market cap is greater than the GDPs of the Netherlands, Switzerland, Saudi Arabia, Sweden, and Norway.
  • In 2011, Apple's financial reserves were greater than the U.S. Treasury's operating cash balance.